On March 2, 2010 Toyota announced its most far-reaching sales program in its history.   The incentives for March are a smart strategy for Toyota to jumpstart stalled showroom traffic.  Dealers survey by PCG Digital Marketing are confident that these incentives will significantly increase sales in March.
 
Toyota’s national marketing program includes financing, leasing and customer loyalty offers.  Highlights of the program include:

• 0% APR financing for up to 60 months on 2010 Avalon, Camry, Corolla, Highlander, Matrix, RAV4, Tundra and Yaris, for qualifying buyers.
• Low lease rates on 2010 Avalon, Camry, Corolla, Highlander, Matrix, Prius, RAV4, Tundra and Venza, for qualifying buyers.  Examples include a Corolla lease for $179 a month and a Camry lease for $199 a month, although offers may vary regionally.
• Complimentary two-year premium maintenance program for customers who purchase or lease a new vehicle and provide proof of a Toyota, Lexus or Scion vehicle already registered in household, with applicable conditions.

 
“We launched this program to expand the focus on our customers, and thank them for their loyalty by adding value to our products,” said Bob Carter, group vice president and general manager of Toyota Division for Toyota Motor Sales, USA, Inc. “We are standing behind our customers and our vehicles.  It’s a great time to buy a Toyota.”

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